Lands' End to Plant One-Millionth Tree as Part of Lands' Friendly Initiative
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A survey of customers to evaluate a more targeted approach to mailing catalog is also underway as a part of the new initiative.
“Our goal is to create the right balance between serving our customers successfully with our printed catalogs, while reducing our carbon footprint,” said Marchionni. “The brand will also explore additional digital tools across platforms to supplement content and address the changing shopping habits of customers.”
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