Intelligent Mail Barcode Delivering Results
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According to Thomas G. Day, senior vice president, Intelligent Mail and Address Quality, it’s this success in printing the IMb that has given the Postal Service the confidence to move ahead with previously published plans to raise the IMb readability threshold to 90 percent.
“The industry has consistently improved in its ability to print the Intelligent Mail barcode,” said Day. “The fact that more than 95 percent of the mailings being verified are passing the 90 percent threshold means that our customers are doing an even better job of printing the IMb [than] they are with printing the POSTNET barcode,” Day added. “The change in the threshold is consistent with the trends we have seen in overall mailer performance.”
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