Industry Veteran Catherine Kruse Rejoins iPROMOTEu, Will Lead New Global Sourcing Division
iPROMOTEu, Wayland, Mass., announced that Catherine Kruse has rejoined as vice president of Global Sourcing Solutions, a new division of iPROMOTEu that will support affiliates by helping them source and procure quality promotional products from trusted and reputable vendors.
“iPROMOTEu Global Sourcing Solutions will provide education, direction and a higher level of support for affiliates regarding their import projects,” said Kruse. “Not only will my focus be on providing affiliates with resources to grow their business, but also on helping them navigate the challenges within our industry’s supply chain.”
With over 20 years of industry experience in product development and international sourcing, Kruse brings her expansive knowledge and expertise to iPROMOTEu and its affiliate network, and will be instrumental in providing guidance and direction with import projects.
“Importing is an area in which Catherine has considerable experience,” said Ross Silverstein, president and CEO of iPROMOTEu. “She has a well-earned reputation for integrity and professionalism and, as a result, she has established and successfully nurtured many valuable relationships with respected and reliable overseas manufacturers and importers. iPROMOTEu Global Sourcing Solutions will be an important value-added benefit for our affiliates, and I can’t imagine a more qualified person to lead this initiative.”
When asked about returning to iPROMOTEu following a one-year absence, Kruse said, “I'm excited to return to iPROMOTEu, not only because it's an amazing organization, but also because, in my absence, I realized how much I valued and missed working with the industry's best distributors. I feel like I'm returning home to family.”
For more information, visit www.ipromoteu.com.