Making it Personal
Finding a place to sell personal care products
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BREATH CARE ITEMS
Items like breath mints and sprays can provide a somewhat unusual opportunity: selling end-buyers on providing confidence. Unlike lip balm, hand sanitizer or any number of other preventive products, breath care items aren't about keeping you healthy, they're instead focused on improving how you're perceived. This angle can create marketing opportunities that are not only interesting, but broad in range. "What's great about breath care [items] is [they're] so versatile," said Courtney Jordan, marketing for Leashables by OraLabs, Parker, Colo. "We've had accounts use it for everything from banks to adult bookstores."
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Michael Cornnell
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