What makes full-color printing grand is that there are no restrictions on color usage. Full color printing gives the ability to print a full range of color spectrum. Think of a photo quality artwork with various shades, tones, gradients and patterns. With full-color printing, anything can be printed and there is only one setup cost since the printers are already setup to print a full-color spectrum. To explain it in the simplest terms, full-color printing is much like laser color printers found in offices across the world, only on a high-quality, commercial-grade level that produces amazing resolution and brilliant colors. Therefore, its printing quality is almost that of silk screening, but much more cost effective for the marketer or advertiser.