commonsku Announces Brand Refresh

commonsku, Toronto, a promotional products business and sales software, launched a fresh new brand reflecting the changing times and bold new direction.

“Over a decade has passed since we first launched our brand and our beloved mascot, skubot, and now we’re thrilled to launch a brand new refresh architected by our vice president of marketing, Kate Masewich; and created by our lead designer, Lucia Kim,” said Mark Graham, commonsku’s president and chief brand officer.

“From our early start-up days to today, we’ve seen a tremendous amount of maturity," said Kate Masewich, vice president of marketing for commonsku. "And now, with over 750 customers that power over $1.5B in distributor network volume, our brand has outgrown its startup roots. We wanted to create a brand that reflects both the maturity of our experience, yet still contains the heart of our bold, start-up energy.”

commonsku’s logo and main character, skubot, have been reimagined with a more contemporary, geometric design, enhancing visibility and impact. The color system and typography have been refined, and the brand’s barcode—a nod to the multifaceted products in our industry—remains at the core of the design.

“A brand refresh reflects more than just a cosmetics change,” said Graham. "It represents our commitment to evolve and grow. Just as our platform reaches the forefront of tech innovation, our brand, too, strives to always speak to tomorrow’s promotional professionals with a voice and image that conveys the essence of our values. Two of our core values are making work delightful and creating momentum through fast-forward energy. This refresh reflects what we strive to do for our customers every day: innovate forward and make work delightful.”

Source: commonsku

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