But being made organically isn’t enough, said Mary Ellen Pahlka-Hudicka, director of marketing communications for Bodek and Rhodes. “UltraClub Organic is unique not just because it’s the first private-label organic in the industry, but because the shirts are organic, affordable and they’re great shirts. All the styles have a great price point, come in a variety of colors, and are really comfortable. In fact, both the tees and polos are ring-spun, which makes them even softer than most non-organic styles.” To help customers understand organic cotton products and announce UltraClub Organic, which first appeared in the 2008 catalog, the company introduced the “Organic Theater” educational presentation at major trade shows. Participants in the session are presented with a free “Certified Organics Provider” package that includes a certificate and window decal as well as more detailed information about UltraClub Organic products, eco-friendly manufacturing, tips on marketing as an organics provider, and a list of the top 50 markets already buying organic products.
- Companies:
- Bodek And Rhodes