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American%20Apparel%20Inc.,<%2Fa>%20the%20vertically%20integrated%20manufacturer,%20distributor%20and%20retailer%20of%20branded%20fashion%20basic%20apparel,%20announced%20preliminary%20sales%20for%20the%20month%20ended%20April%2030,%202012.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.printandpromomarketing.com%2Farticle%2Famerican-apparel-announces-preliminary-april-sales%2F" target="_blank" class="email" data-post-id="5170" type="icon_link">
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The company will emphasize the following areas as it drives to increase its average sales per store:
- Introduction of improved technology and store processes, including RFID, to reduce inventory shrink, and to improve replenishment accuracy. The company deployed and is optimizing RFID at approximately half of its stores and plans to deploy to all of its stores.
- Further improvements in distribution processes and timeliness of replenishment to stores through enhancements to its supply chain infrastructure.
- Consistent improvements in manufacturing response times and quality resulting from worker longevity and training.
- Appropriate sales incentive programs for store management and rank-and-file store personnel.
- Refinements to sales conversion tracking system and monitoring procedures. The company deployed these systems at approximately 100 stores so far and will soon have it deployed to all of its stores
- Leveraging further ERP deployment with a focus on inventory accuracy and logistics.
The following delineates historical store productivity in average annual sales per store based upon trends for the month of April:
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- Companies:
- American Apparel
- People:
- Dov Charney
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