The Push to Portable
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Advances in computer technology have made devices more affordable and accessible to the promotional industry. "The advantage to distributors is that new-age technology is gradually becoming more affordable to the masses," said Mike Szymczak, co-owner of Chicago-based OrigAudio. "This is great news for those who have clients with budget constraints that in the past would price themselves out of quality products." With affordability and availability too, comes rapid product change and evolution. Kim Newell, president, World Wide Line, Covington, Tenn. explained why this attentiveness to these constant product developments is to your advantage. "This market changes so frequently, and captures such a huge consumer base, that if you are on your game as far as the latest-and-greatest, you are sure to close a sale," she said.