7-Eleven's 7/11 Birthday Line Gets Some Things Right (Like Paper Products), but Apparel Misses the Mark
Today is 7/11, which is a pretty big day for one particular famous convenience store. 7-Eleven, which just under a year ago unveiled a whole branded merchandise line, is now filling it with a special line to celebrate not only its own day, but everyone who gets to celebrate a 7/11 birthday.
The line includes adult T-shirts with slogans like "I was born on 7-Eleven and all I got was this cool T-shirt," which is a twist on the "lousy T-shirt" trope. Another says "If you're reading this, there's a 711% chance my birthday is on 7-Eleven."
Brendan Menapace is the content director for Promo+Promo Marketing.
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