2023 Top Distributors: Proforma's High Standards and Self Assessment Led More Than $600 Million in 2022 Revenue

As part of Print & Promo Marketing's 2023 Top Distributors list, we asked some of the top-ranked distributors about how they managed to continue their growth throughout the uncertainty that has still loomed over 2021 and 2022.

Read on as Vera Muzzillo, CEO of No. 3-ranked Proforma, details how constantly learning and trying new things allowed them to adapt to any scenario. She also shares how regularly reassessing strategies and approaches can help a company better play to its strengths, and therefore find greater success. 

Vera Muzzillo

This year, Proforma took a lot of steps to fully modernize its business, embracing e-commerce popularity, automation, and more.

Vera Muzzillo, CEO of Proforma, felt that a shift toward online sales channels allowed distributors under the Proforma umbrella to reach a wider audience and tap into new markets, which in turn led to faster response time, minimal errors, and revenue growth.

What They're Looking Forward To

When your year included reaching $620,000,000, it can be hard to maintain that speed and keep growing. However, Muzzillo and the rest of the Proforma team are continuing with business as usual, identifying and playing to their own strengths.

"For the rest of 2023 and into 2024, we are excited about maintaining the momentum by leveraging our strengths in business development and marketing powered by the industry's best technology," Muzzillo says. "This industry remains poised for continued growth, consolidation, and scalability through branding expertise, automation, and best workflow practices."

What They Recommend for Others

"Continuously strive to enhance your business by actively seeking improvement opportunities," Muzzillo said. "Embrace feedback from both customers and employees to pinpoint areas that require enhancement."

Muzzillo added that companies should regularly look in the mirror to see where they could make changes to stimulate growth.

"Regularly assess your sales strategies, operational processes, and customer interactions to proactively identify and address any proactive approach to improvement. By maintaining this proactive approach to improvement, you can ensure that your business remains dynamic [and] customer-focused, and consistently evolves to meet the changing demands of the market."